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Today we announce ‘#FlorenceDay’: Please give what you can to help save agent’s small daughter

Today on Property Industry Eye is ‘#FlorenceDay’.

We ask every reader who visits EYE today to donate a minimum of £5 to the crowdfunding effort to raise £250,000 needed to take desperately ill two-year-old Florence Jackson to America for a potentially life-saving operation.

Florence is the daughter of estate agent Rodney Jackson, a negotiator at Proctors in West Wickham, Kent.

Florence has a rare cancer, neuroblastama, and has endured 20 rounds of chemotherapy, major surgery, a stem cell transplant, five weeks of radiotherapy, and immunotherapy which should have finished her treatment.

Sadly, however, scans in November and this month show that the tumour has spread.

Doctors in this country have told her parents they cannot remove the tumour.

However, Rod and his wife Carolyn have found a surgeon in New York with a strong track record in successfully operating on patients like Florence.

Time is not on the family’s side and they urgently need £250,000 to take their little daughter to America for the operation.

A Just Giving appeal has raised an extraordinary amount of money – by yesterday afternoon, over 5,000 people, mostly strangers and including our own big-hearted readers, had chipped in more than £115,000.

EYE ourselves yesterday contributed £500. All three of the directors have children, and two of us also have small grandchildren.

Yesterday afternoon, Proctors described our readers’ response as “amazing”.

A spokesperson for the West Wickham branch where dad Rodney works said: “Thank you again and all your readers!

“Go #FlorenceDay !”

You can donate here: